Observe that ByteDance makes it possible for marketers to focus on TikTok adverts to people aged thirteen and previously mentioned via its advertising and marketing tools, but these applications only show viewers data for consumers aged 18 and above.
Go worldwide: see how Hong Kong’s current “condition of digital” compares with connectivity in other nations around the world by looking at our flagship Digital 2024 Global Overview Report, which includes hundreds of slides of global digital data, and our in-depth Investigation of what these quantities might imply in your case.
▶ Looking for more YouTube stats? Just click here to take a look at our in-depth YouTube data For each and every place on the earth.
Having said that, make sure you Observe the figures revealed in X’s planning resources seem like liable to sizeable fluctuation – even in excess of shorter amounts of time – and these anomalies might effects the dependability and representativeness of this alteration data.
As a result, improvements in advertisement access might not automatically show any modify while in the platform’s In general person base.
“Estimated audience size is not really a proxy for regular or each day Energetic people, or for engagement. Estimates aren’t intended to match populace, census estimates or other sources, and will differ determined by aspects which include the quantity of accounts throughout Meta systems anyone has, the quantity of short-term site visitors are in a particular geographic area at a offered time, and Meta person-documented demographics.”
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In the meantime, TikTok’s ad attain in Hong Kong was similar to one.0 p.c in the neighborhood internet consumer base at the beginning with the calendar year, no matter age.
Hong Kong is having the flexibility choices for periodicity and timeliness. The indices are disseminated on the quarterly foundation in just 3 months of the top with the reference quarter.
Let’s consider a more in-depth evaluate what the latest figures notify us, beginning with some useful context regarding the inhabitants of Hong Kong.
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However, note that Many of us worldwide make full use of multiple mobile relationship – for instance, they could have a person connection for private use, and A further one for work – so it’s common for cellular link figures to drastically exceed figures for whole population.